The terms “responsive design” and “mobile friendly” can be used synonymously. These terms refer to a concept that where users can access web content via multiple devices (desktops, laptops, tablets, and various phones) and have a pleasurable, problem-free experience. Let’s face it, the smart phone put the information age on steroids. Many users would rather access content on the internet through their smart phones or tablets than through a conventional computer. As such, service providers are working harder to make mobile web devices faster and more accessible. Marketers are using geographic location services to target regional customers who may be interested in their products. Mobile friendly web platforms fueled by data services have changed the way we board airplanes, how navigate to our favorite vacation spot, how we listen to the radio, and even how we deposit checks into our bank accounts. From Retail, to real estate, to weather, to home security, to entertainment, the mobile computing has proven to be a force that companies are investing in.

Mobile Friendly Web Design

Users have a growing expectation that they will be provided with a mobile friendly web experience. Your website design has everything to do with how engaged users are with your brand. The magic is being able to accommodate these expectations without a hitch. Careful considerations need to be made for content arrangement and styling to produce an exciting, useful, and functional site across each platform. Mobile friendly web site design is closer to becoming a staple rather than a consideration.

Be sure to work with your designer to establish a design concept that supports various platforms. This strategy will include paying close attention to product placement, calls to action, most relevant content, and navigation. While there are several other aspects to a mobile friendly web experience, these are a few key points to keep an eye out for.